Leadership & Campus Involvement

Alpha Phi Sorority – University of Idaho

Big/Little Chair (2024)
• Coordinated engagement initiatives for 60+ members
• Managed communication and event organization to strengthen member experience

Philanthropy Chair (Fall 2024)
• Led marketing and promotion for campus-wide fundraising initiative
• Engaged 100+ attendees and supported national philanthropic mission

College of Business & Economics Club
Active member participating in professional development and networking initiatives

Education

University of Idaho – Moscow, ID
Bachelor of Science in Marketing
Expected May 2026
GPA: 3.57

Relevant Coursework:

Consumer Behavior, Marketing Research & Data Analysis, Digital Marketing, Business Analytics, Operations Management

Certifications

Microsoft Excel (2024)
QuickBooks (2025)

Marketing & Social Media Experience

Social Media Manager – Brass & Leaf Photography (@BrassandLeaf) Boise, ID | 2023–Present

• Develop and manage Instagram content strategy to strengthen brand positioning and audience engagement
• Create branded visual and written content aligned with target audience and business goals
• Monitor engagement trends and adjust posting strategy to optimize reach and interaction
• Support client acquisition through strategic storytelling and community engagement

Professional Experience

Shift Supervisor – Pacific Technologies Inc.
Boise, ID | 2019–2024 (Seasonal/Part-Time)
• Supervised crews and ensured compliance with safety and operational standards
• Trained team members and managed workflow efficiency

Server – The Garden Lounge
Moscow, ID | 2024
• Delivered high-level customer service in upscale hospitality environment

Barista – Dutch Bros
Boise, ID | 2024
• Provided customer-first service in high-volume setting while representing brand standards

Academic Marketing Projects

Digital Marketing Strategy Project
• Developed a comprehensive digital campaign strategy for a case-study brand
• Conducted target audience analysis and positioning recommendations
• Proposed social media channel execution and performance evaluation metrics

Marketing Research & Data Analysis
• Applied Excel regression and pivot tables to analyze marketing datasets
• Translated data findings into actionable strategic recommendations

Areas of Interest

  • Social Media Strategy

  • Brand Positioning

  • Digital Advertising

  • Content Development

  • Marketing Analytics

  • Community Engagement

  • Influencer & Brand Partnerships

Résumé