This page will present a comprehensive social media strategy developed for Alo Yoga as part of MKTG 4040: Social Media Marketing.

The strategy focuses on strengthening Alo Yoga’s community engagement to build long-term brand loyalty beyond influencer-led aesthetic content. It will evaluate the brand’s current social presence, audience engagement patterns, and competitive positioning, and provide structured recommendations for increasing participatory content and measurable interaction.

The final strategy will include:

• Situation analysis
• Audience and competitor review
• Content pillar development
• Platform-specific recommendations
• Community engagement initiatives
• KPI benchmarks and performance metrics

This project was created for educational purposes only and was not commissioned or paid work.